AI Security in Real Estate: Protecting Data While Driving Innovation

On hidden camera, the I-Team asked leasing agents what kinds of information their companies share with competitor landlords. At a building owned by AvalonBay, one representative assured the I-Team there is no sharing of confidential corporate data among competitors. CEO Drew Uher said the fresh capital will be used to expand the company’s agent and investor matching platform, build new consumer products, and expand the coverage of existing tools. Get expert advice, independent reviews and product recommendations from our editorial team of experienced real estate agents, brokers and coaches.

What is AI in real estate?

The process continues to be dominated by stagers, photographers, marketing agencies, and human virtual staging providers—leaving sellers to shoulder the cost, time, and coordination. Celonis Data Core, Celocore for short, is a platform enhancement designed to help customers get data into Celonis more quickly and once it’s there, dramatically reduce “extraction, transformation, load (ETL) and query times. The introduction of a GenAI-powered user experience will streamline how users engage with data, simplifying dashboard creation and enhancing the analytical experience. Real estate transactions are subject to strict legal and financial regulations, including SOC 2 compliance for data security, GDPR and CCPA for tenant privacy protection, and Fair Housing Act (FHA) regulations regarding rental pricing.

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AI will almost certainly see rapid growth over the coming years as it continues to disrupt customer service. AI automation can assist with processing payments, managing workflows, performing market analytics, and managing collections. Additionally, AI assistants can generate reports to track leasing performance, helping improve occupancy and operational efficiency.

Keyway offers multiple deployment options to give real estate firms complete control over their AI environments. For example, with on-premises AI, models can be hosted within a company’s private infrastructure, eliminating external exposure. With virtual private cloud, Recchia notes that work can occur in a cloud environment with isolated security controls, preventing unauthorized access.

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However, as AI adoption accelerates, it also brings heightened concerns around data security, privacy, and regulatory compliance. Real estate teams manage large volumes of sensitive data, including lease agreements, financial statements, tenant records, and underwriting reports. If this data is not properly secured, it becomes vulnerable to cyberattacks, unauthorized access, and potential legal issues. Without security measures, AI-powered platforms may become liabilities rather than competitive advantages. Collov Inc., a Silicon Valley-based startup, is transforming the property marketing process with Collov AI, the real estate industry’s first listing marketing AI Agent. Purpose-built for real estate professionals, it replaces outdated workflows with an intuitive, one-click virtual staging solution that is faster, more cost-effective, and dramatically more scalable.

• At the same time, modern consumers expect more from every penny they’re willing to part with, and with competition as it is, they’re getting it.
• HouseCanary’s ChatGPT-style CanaryAI feature allows agents to query the company’s database of 136 million properties in plain English — speeding up the time-consuming property research process dramatically.
• Use-case-specific applications are being launched across multiple sectors, including logistics, finance and manufacturing, to accelerate the realization of value from AI initiatives.
• Agents simply pick their desired zip codes and set up automated marketing tools to market directly to sellers who are likely to transact.
• So too will those who develop an aptitude for leveraging and working alongside AI tools in order to become more efficient at day-to-day aspects of their work.

Career progression is frequently determined by the ability to generate sales and close deals more effectively than competitors. When AI is used to make decisions that can impact the lives of customers, then care must be taken to protect personal data, as well as ensure they consent to it being used. Use of generative AI should be transparent so buyers and prospective buyers know how decisions are being made.

How Keyway is Building a Secure AI Framework

Soon, Compass customer relationship management system, powered by AI, will help agents reach out to the right contact, with the right content, at the right time, making it easy to keep in touch with their sphere of influence.” Technology, from chat apps to blockchain to augmented reality, is reshuffling a horde of industries, including residential real estate. Startups are upending—or, at least, attempting to change—almost any aspect of housing. Big data-powered artificial intelligence (AI) often rests at the core of the emerging methods to finance, rent, advertise, sell and purchase a home. Artificial intelligence may offer tools and insights never before available, but in the world of … Using AI, Airbnb is also working to verify that properties are what their hosts claim they are.

DOGE Is Dampening the DC Real Estate Market

These are essential for setting competitive prices and advising clients effectively. AI tools for real estate agents are software solutions that automate and enhance various aspects of real estate operations. They analyze large datasets to provide insights, automate tasks like lead generation and client interaction, and assist in property valuation and market analysis. CoreLogic stands out as an excellent resource for real estate agents, offering advanced analytics and property data solutions. It provides comprehensive insights into property values, market trends and risk assessment, enabling agents to make well-informed decisions and offer expert advice to their clients. With its deep dive into local and national real estate data, CoreLogic helps agents stay ahead in a competitive market by equipping them with detailed and reliable information.